You’ve built something good. Your homepage can be the place where people see that and feel confident reaching out. This free guide walks you through how I think about a homepage, section by section, so yours can do that work for you.
Your homepage should turn visitors into clients.
- The sections every homepage needs, and what each one is there to do
- How to write a headline that tells visitors they’re in the right place
- Where to share client reviews so they feel natural, not forced
- How to guide visitors toward one simple next step
- Small changes you can make this week, even if a full redesign isn’t on your calendar
What’s inside the guide
Kendra Marks
I knew what I wanted to include on my website. But, I had no idea where to put any of it. I learned the hard way that taking the approach of “I'll just guess at it” proved completely ineffective. As soon as I followed the sequence in Pam's formula — it was like magic! My website started working for me.
After more than 20 years of designing for small businesses, I’ve noticed something. The businesses doing excellent work often have homepages that don’t show it. That’s not because they don’t care. It’s because no one ever walked them through what a homepage is supposed to do.
This guide is the same thinking I bring to every website project. I’d rather you have it, use it, and see what changes.
This guide is the same thinking I bring to every website project. I’d rather you have it, use it, and see what changes.
Why I’m sharing this
