Your home page is the first impression of your brand—and it needs to work hard to capture attention, build trust, and guide visitors to the next step.

Do you know if your home page has what it takes? Want to find out?

yes, let's do this!

a guidebook

Build a homepage that works.

I've created this step-by-step guide to walk you through the must-have elements every successful home page needs. Whether you’re building a new site or refining your existing one, this formula ensures you’re not missing critical conversion opportunities.

what prompts action.

inside the guide

You’ll find out:

  • The often-overlooked elements that can boost conversions

  • Simple tweaks to improve engagement

  • The power of social proof and how to use it effectively

  • How to craft a compelling statement that prompts action

  • The key sections every home page must include

download the guide

learn

You will

Kendra Marks

I knew what I wanted to include on my website. But, I had no idea where to put any of it. I learned the hard way that taking the approach of “I'll just guess at it” proved completely ineffective. As soon as I followed the sequence in Pam's formula — it was like magic! My website started working for me.

  • The clear benefit for the visitor
  • Focus on a clear objective
  • Personality in the narrative
  • A clear call to action
  • On-brand images
  • Trust signals (testimonials, social proof, or client logos)

The blah home page

typically lacks

An easy-to-follow flow

Trust signals such as social proof

A solution to a problem

Compelling headline

Obvious call to action

Clear, concise messaging

The high-performing home page

includes these:

i want a high-performing home page

I am a seasoned designer with over 20 years of experience in brand, web, and marketing, helping small businesses thrive. I specialize in crafting strategies that highlight what makes your business unique and creating tools that make marketing approachable, effective, and impactful. My Homepage Success Formula provides easy steps to follow. In no time, you'l begin to see positive changes in your business and I'm always here for guidance.

your marketing success partner

Pam Owens

What are you waiting for?

And here's what else I'll do... if you go through the guidebook and get stuck or just need some 1-on-1 help, I'll set up a time to help you through this. 

Because I believe every small business deserves to have access to knowledge that will move their business forward, whether they have a large budget, a small budget, or none. 

I enrolled in courses, read books, listened to podcasts, scrolled through Pinterest, and even downloaded tons of workbooks. And finally, with all the lessons and sessions under my belt, I've come up with a formula THAT WORKS! And I'm giving it to you for free. 

My website was a little "all over the place" for many years. Truly, I thought I would eventually figure out what would work. But, after many years of a website that just didn't perform, I finally dug in and began studying.

I get it. There are lots of guides and countless experts claiming they've got exactly what you need. So what makes this guidebook different?

Wondering if you really need this?

Why?